What do people think about cover reveals for forthcoming books? I’m curious, because my feelings are a little mixed.
Recently I saw a lot of hype in the few days before an upcoming YA title’s cover was revealed. It was working, too, I guess, since when I did see the link to the cover reveal I clicked it. But then… I didn’t like the cover. I don’t even think it’s a bad cover, it’s just not a great one, imo.
The thing is though, I’m pretty sure if I’d seen that cover without all the hype – just the author being like oooh! cover for the new book! or whatever – I wouldn’t have thought anything negative about it. I think that because I clicked on the link to see the cover with the mindset of going to see something awesome, when it was ordinary I was let down.
That said, I do love looking at covers, and I love it when authors post covers for their books – including foreign editions etc. I don’t even mind a couple tweets/updates in the vein of “got preliminary cover art and I love it! but I can’t show it yet! haha! don’t worry, I will when I can!” But when it’s strung out over days or weeks, I just wonder if the pay-off is worth it.
What do you think?